Gucci Marmont bags have become a Gucci’s staple in just a few years. Why is it so popular and what’s the secret ingredient to the collection’s success?
This design was inspired by an interlocking GG belt buckle used in the 1970s. As soon as Alessandro Michele became Gucci’s creative director in 2015, he was obsessed with creating a collection that would be an homage to the Italian craftsmanship Gucci was always known for. He therefore took a part of the House’s legacy and turned it into the key ornament in the new collection.
The GG Marmont collection was introduced in 2016. Made of signature soft matelassé leather, it includes totes, shoulder bags, camera bags, bucket bags, circular shapes and mini designs. Every silhouette features brass chain shoulder straps, chevron zigzag quilting and signature GG interlocking hardware, which became synonymous with the collection name.
How many bags are there in the Gucci Marmont collection?
It’s impossible to tell the exact number as new versions emerge and displace the old ones all the time. For instance, a few years back a Marmont waist bag was all the rage, then suddenly it was discontinued. Same goes for many styles.
Currently, Gucci website lists about 20 GG Marmont silhouettes and sizes, depending on the region. Here’s the list of most popular handbags:
- GG Marmont matelassé shoulder bag
- GG Marmont top handle bag
- GG Marmont matelassé Camera bag
- GG Marmont half-moon-shaped mini bag
- GG Marmont mini round shoulder bag
Let’s review each of them one by one, providing size comparison, pros and cons.
Gucci Marmont Flap Bag
GG Marmont flap shoulder bag is a classic bag that pairs the antique brass GG logo with a timeless silhouette. It can be worn as a crossbody or under the armpit as a shoulder bag.
The most recognizable silhouette of the entire Marmont collection, GG flap shoulder bag was initially released in 3 sizes: mini, small and medium. Later, a super mini version was added to the line.
Here’s our piece of advice on which size to choose for you. The measurements, reference number and US prices are listed in the table below.
Gucci Marmont Size Comparison
Image credit: gucci.com
Based on the purses’ naming you might think that they’re incredibly small. In fact, if you compare Gucci handbags with Chanel flap or Louis Vuitton, it’ll turn out that every size should be upscaled further for at least one size. In this way, a super mini bag doesn’t compete with Jacquemus, it mostly looks as a mini bag, a mini is closer to small etc.
- GG Marmont Flap Super Mini Bag only fits a smartphone, basic makeup accessories and an ID. In terms of size, it’s closer to a wallet than to a bag. It’s interesting that originally it was not a part of this line. Gucci introduced this purse only a few years ago with regards to a strong trend towards smaller purses.
- GG Marmont Flap Mini Shoulder Bag is much closer towards a fully-functional bag in terms of size-and price, to be honest. It will be a great choice during the day or for an evening out if you don’t need to carry a lot of stuff.
Despite its name, GG Marmont Flap Small Shoulder Bag is not small at all. It’s a roomy shoulder purse that features a zipped pocket inside and can fir anything you need on a daily basis. In fact, it can even fit a small umbrella and a bottle of water.
GG Marmont Flap Medium Shoulder Bag is the largest option if you’re up to a flap bag. With its spacious interior and a structured shape, it will fit almost anything.
GG Marmont Camera Bag Size Comparison
Gucci camera bag is a zipped rectangular crossbody, which is a new rendition of the well-known and loved Gucci Soho purse, which features the same silhouette. Eager to know more? We also did a detailed Gucci Marmont vs Gucci Soho Comparison so that you can select the purse that is right for you.
Here’s detailed pricing and size comparison for this easy-to-carry handbag.
GG Marmont Top Handle Bag Size Comparison
Gucci GG Marmont top handle purse offers 2 editions of a signature GG look with a convenient top handle. Made in soft yet structured matelasse leather, it has become one of the most coveted accessories in this collection. The chain strap is removable so you can use it as a cute handbag.
Top handle flap bag is a signature silhouette Gucci used in the past in Bamboo and other vintage styles. Every major designer might have something to offer in this category as structures bags are always popular with working women and Gucci is no exception.
Other GG Marmont Bags
Gucci Marmont line is not limited to its iconic flap shoulder bags. It is much more diverse, and you can find a lot creative silhouettes, which are not offered by other designer handbag brands. Therefore, whenever you need to create a sophisticated look, you can always find a unique Gucci purse with their trademark logo in antique gold.
For instance, there are sophisticated and affordable small purses, such as round purse or a rectangular small purse, designed for your phone. We are particularly fond of the half-moon shaped bag.
Gucci Marmont Bags Pricing
There’s a separate price list for every region so choose yours and enjoy.
Leathers and materials
To select a Gucci Marmont that is right for you, you first need to consider available leathers and textures. Gucci is always changing the online store assortment, thus, some of them may only be available via secondhand marketplaces.
Since Gucci Marmont line was a huge success, the Italian brand has introduced myriads of leathers and textures over time. Below are the most popular. All images are courtesy of Getty Images.
The most seen and widespread version of the iconic Gucci Marmont is in leather. Smooth calfskin leather has become a signature of this line. It’s stylish and practical at the same time. Leather Marmont purses boast a beige-colored microfiber lining.
Hailey Baldwin with Gucci Marmont camera leather bag
The version in leather is also available in several quilting patterns, including traditional ZigZag, diagonal quilting, Love Parade and many more.
GG Fabric Canvas
What happens when you pair an iconic silhouette with an instantly recognizable print? A Gucci Marmont flap in GG Plus canvas. If you’re passionate about Gucci canvas, that might be an edition to look for. Discontinued on the website, the purse is still available on preloved designer goods marketplaces.
If you prefer a more vintage, softer look, then a velvet Gucci Marmont purse can be a better option. While it may not be as durable as its leather counterpart, it’s certainly more iconic. If you’re not yet in love with velvet edition, check this out: they have peony-colored lining. Kylie Jenner will confirm that.
The flipside to choosing velvet is the amount of time and care. You’ll need to baby your purse to prevent rubs that damage the fabric.
Summer collections often feature a selection of denim Gucci Marmont bags, especially when it comes to the flap shoulder bag. These purses often feature embroidery, intricate woven patterns or stones.
Full house star Candace Cameron Bure with a denim flap
Although the main flap bag was not released in grained leather, a lot of other Marmont styles were.
Luxurious and unique, a Marmont in python is slightly more expensive than the leather one. However, it’s also more durable.
No staple has even been ignored when it comes to precious leathers. This purse looks amazing in Crocodile, with a correspondingly fascinating price of over $20,000.
Gucci Marmont Bags FAQ
When did the Gucci Marmont come out?
- While Gucci Marmont feels to be a classic Gucci collection that has been around for decades, in fact, it’s only been launched in 2016. That perhaps makes its astonishing success even more impressive.
Why is Gucci Marmont so popular?
- There are various reasons why Gucci Marmont is so widespread. First of all, Gucci paired incredible craftsmanship with Italian sense of style for many years. While the brand suffered a significant decline in sales and brand awareness in the 1980, in 1990s Tom Ford, its then creative director, managed to come up with a strategy that ensured of the most glorious revivals ever. After that, Frida with her creative look…
As a result, Gucci’s current creative director Alessandro Michele, who has been with the house from 2002, got a very solid foundation for a new iconic line. He took inspiration from the Gucci heritage buckle and transformed it into a line of bags with an edge.
Gucci’s marketing strategy, which concentrated on rappers as their primary ambassadors, also paid off. They appealed to Gen Z more than other luxury brands and have seen a surge in demand every since Marmont handbags appeared in the stores.
Gucci Marmont has multiple reasons to be loved. For instance, it’s a luxurious timeless yet modern flap bag, with a Chanel flap silhouette, only with a much better price/value ratio (). The Marmont leather in this line is very durable. As it requires only minimal care and maintenance, Gucci Marmont is smart choice for an on-the-go bag.
Why Gucci bags are called Marmont?
The collection name, in its turn, derives from the famous Château Marmont hotel. This LA hotel, located in a glamorous castle, is known to be a residence for A-listers, jet-setters, celebrities and actors.
Is Gucci Marmont a classic bag?
Pretty much so. Although it’s only been around for 6 years, it’s safe to say that Marmont purses have become a new Gucci staple, an item Gucci brand is known for. Each year brings new renditions of these purses to maintain the variety within the line so you can always choose between the classics and the new rem.